![]() We began a process of exploration around slab serif typefaces, creating a foundation for the design. It needed to create an impactful brand experience and most importantly be highly recognisable.Īfter receiving our briefing from Turquoise we immediately investigated our slab serif typefaces and how they could be manipulated to express the brands energy wave angularity at varying degrees. Our brief was to create a bold headline typeface, for use large scale. ![]() A typeface that could communicate energy, ambition, spark and positivity.īorn from the shape of the Europa League cup, which features triangular, hammered metal sides, the identity and our typeface inherited this aesthetic. They were looking to create a bespoke typeface that reflected this theme, one that could embody the spirit of the dynamic proposal and become synonymous with the competitions values. ![]() Turquoise were developing an angular symbol for UEFA, a wave of energy that passes through and unites all visual elements of the identity. Way back in the summer of 2016, Turquoise Branding invited us to collaborate on a pitch to rebrand the UEFA Europa League 2018-21 competition. ![]() Custom type for UEFA Europa League Phil Garnham Custom fonts
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